Is it possible that we may see cost decreases in Amazon PPC costs thanks to current economic trends? With Downing street advising companies to potentially pull back on their marketing spend, could we see less competition in the market? It's a question we've been asking ourselves, and we wanted to share our thoughts.
The economy is changing, and so are the costs of advertising.
CPCs on Amazon have been increasing over the last couple of years, but what if they were to go down? That's right: there's a chance that we could see lower CPCs in Amazon PPC thanks to current economic trends.
Let's talk about how CPC works, why these changes might happen, and how they could impact you as an advertiser.
How does CPC work?
CPC stands for cost-per-click. It's the amount you pay for each click on your ad. Every time someone clicks on your ad, it generates a credit card transaction with Amazon (or whatever platform you're using), which is paid for by you as an advertiser. So if someone clicks on your ad and then goes back to their search results page without making a purchase, you've still paid for that click—even though no sale was made!
What impact does running ads on Amazon have?
If you're seeing a high number of clicks without many conversions happening as a result of those clicks (meaning: people who clicked on your ad but didn't buy anything after viewing your product listing), then it might be time to reevaluate where and how often your ads are running.
Advertising on Amazon
Advertising can be a great way for sellers to increase their sales and gain more exposure. However, it's important to make sure you have the right strategy in place before investing your money into it.
Here are a few tips:
Use all available data - including customer reviews and seller rating - when deciding which products to advertise on Amazon. This will help you find out which products are likely to sell well before investing your money into them.... you don't want to be sending paid traffic through to poorly reviewed products
Use keyword research tools like Helium 10 & Brand Analytics to find out which keywords are most relevant for your product and its target audience, then use these terms in your ads and copy.
Test different methodologies, Analyse the data and Action any changes